Who we are
Elephant.md is a marketing and technology consultancy that is independent of legacy systems and excessive, expensive processes. From our bases in London and San Francisco, we empower global brands with the talent and tools for successful digital transformation.
What we do
Our service begins with a free 1-hour consultation to help us understand your vision and your situation. We then deliver carefully drawn roadmaps — including project plans with timelines and milestones, cost analyses, and KPIs for measurement. We offer a of digital services and experienced managers in Europe, North America and Australia — to help you realise your objectives nimbly and smoothly.
We recognise the benefits and limits of all tools, providers, models and data sets. We mine quantitative and qualitative data for actionable insights for intelligent and measurable marketing. We present your data with focus on not what is in the data, but what it means and what is to be done.
We make relevant, responsive and real-time content developed and deployed for immediate impact. We tell anticipated and planned stories that fall within a consistent story angle for sustained impact. We produce premium content integrated with through-the-line marketing and commerce for maximum impact.
strategy & planning.
We connect brands to consumers and customers through digital experiences. We know how brands can deliver along the customer or consumer journey. From strategy to delivery we roadmap the user experience with a technology mix that matches your business environment.
We want our brands to gain competitive advantage across the entire path to purchase and not to miss any market opportunity. We define clients’ eCommerce strategy by optimising brand touch-points for the customer or consumer journey. We innovate to see objectives turned into reality and accelerate growth.
Talk to us today about how we can help build your brand, and put you on the right track to success and profit.
“‘We innovate with technology, consumers, and potential .”
MICHAEL DARRAGH | Founder
Elephant.md was founded in June 2016 by Michael Darragh. After 20 years specialising in strategic digital marketing and communications for global brands, businesses, and people, Michael embarked on a new direction more closely aligned to his professional values: intelligent creativity, transparency, fairness, and the never-ending pursuit of innovation.
He has led innovative and award-winning campaigns for American Express, British Airways, Cóndor, Ford, General Mills, Goodyear, IBM, Land Rover, MasterCard, Nestlé, NSW Tourism, Rolling Stone, South China Morning Post and Unilever.
Across the Asia-Pacific, Europe, and the Americas, Michael has been a keynote speaker at digital marketing conferences, an awards judge, and penned thought leadership articles for trade media.
An empowering manager of people, Michael is retained as a career adviser and mentor to ambitious digital marketing managers and business directors in the United Kingdom, Latin America, and the United States.
Prior to starting-up Elephant.md Michael was a Managing Director at McCann Worldgroup EMEA (2015-2016) and chief architect of that network's global Social media offering, McCann LIVE. As a Managing Partner at Ogilvy UK (2010-2015), he co-founded and grew a successful Digital and Content practice, and was the agency's global Social lead for British Airways. During his tenure, the Ogilvy was twice named Global Digital Consultancy of the Year by the Holmes Report. As Head of Digital at Ogilvy PR China (2006-2010), Michael was thrice awarded the PR Week award for Best Use of Digital.
"Having Michael as General Mills’ global digital partner is helping us embrace digital transformation and accelerate growth with an efficient and agile framework.” — Jeff Austin, General Mills